AI Insights · Timothy · October 2023
Top 5 Hasbro Games on iOS in Europe: Q3 2023 Performance
In Q3 2023, Hasbro's top games on iOS in Europe showed varied performance trends in downloads, revenue, and active users. MONOPOLY GO! and Scrabble® GO - New Word Game led the charts with significant user engagement and revenue.
The third quarter of 2023 saw intriguing trends for the top five Hasbro games on the iOS platform in Europe, with data provided by Sensor Tower showcasing fluctuations in downloads, revenue, and active users.
MONOPOLY GO! experienced notable success. Weekly revenue peaked at approximately $2.8M in early September, with a consistent rise from late June's $1.4M. Downloads also showed a strong start, reaching around 494K by the end of July before tapering off to 269K by the end of September. Active users mirrored this trend, with a high of 1.57M in early August, gradually declining to 1.25M by the end of the quarter.
Magic: The Gathering Arena had a more modest performance. Weekly revenue hovered around $37K to $55K for most of the quarter, with a spike to $82K in early September. Downloads remained stable between 4.3K and 6.7K, while active users fluctuated slightly, peaking at 22.5K in mid-September before reducing to 19.5K by the end of the quarter.
World of Peppa Pig: Kids Games saw steady weekly revenue, around $30K to $33K, with minor fluctuations. Downloads were relatively stable, peaking at 6.9K in mid-August. Active users maintained a consistent level, averaging around 27K.
Yahtzee® with Buddies Dice showed a steady increase in weekly downloads, starting from 1.9K in late June and reaching 5.4K by mid-August. Revenue remained consistent, averaging around $24K to $30K weekly. Active users saw a gradual rise from 33.2K in late June to 41.6K by mid-September.
Scrabble® GO - New Word Game demonstrated a strong performance with weekly revenue consistently around $20K to $24K. Downloads saw a peak of 23K in late July, while active users reached a high of 151K in early August, maintaining around 120K to 130K towards the end of the quarter.
For more detailed insights, visit Sensor Tower's platform.